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When to post on Tiktok

In today’s world of content creation, tiktok is one of the top social media platforms content creators posts their contents, if not the top.

Knowing when to post on tiktok is very vital so that you’ll not end up posting good contents without getting the needed engagements. Posting at obscure times on tiktok can leave you sometimes frustrated and wondering what exactly is going on.

When to post on Tiktok
When to post on tiktok

But don’t be afraid, just follow us the entire way as we take you through when to post on tiktok.

Read Also: Top 10 Online Shopping Sites in Nigeria

When is the best Time to Post in Tiktok?

The best time for you to post on tiktok can vary, depending on the location and your audience. You have to really consider the location of the majority of your audience if you want to post. Since its Nigeria, the best time to post is between 7am to 10pm.

These are the hours that Nigerians are mostly up and running. Buy the early hours of 7am, they are up trying to see what’s going on on social media before they get set from the day. They also check once again around 10pm before they go to bed which some of them ghost the hours of 10 pm.
Let’s take a look at the beat hours to post withing this hours:

  • 7am
  • 10am
  • 12pm
  • 4pm
  • 10pm

These times are the ones you should be looking at if you’re looking for when to post your contents on tiktok.

Daily TikTok Posting Schedule in Nigeria

When to post on tiktok
Schedule for when to post on tiktok

Best time to post on TikTok on Monday

The optimal times to post on TikTok on Mondays are usually around 6 a.m., 10 a.m., or 10 p.m. WAT.

These periods, which coincide with UK daily patterns and cater to a worldwide audience, include those when users browse through TikTok videos prior to work or school, lunch, and bedtime.

Best time to post on TikTok on Tuesday

On Tuesdays, the optimal times to post on TikTok are at 2 a.m., 4 a.m., and 9 p.m. WAT.

This implies that individuals check TikTok first thing in the morning and then again in the evening. By publishing during these times, you can make sure that consumers who access the app will see new content.

Best Time to Post on TikTok on Wednesday

Wednesdays are the greatest times to post on TikTok: 7 a.m., 8 a.m., or 11 p.m. WAT.

You may observe users on TikTok before work or school and again just before bed if you upload videos there during these hours.

Best time to Post on TikTok on Thursday

Thursdays are the best times to post on TikTok: 9 a.m., 12 p.m., and 7 p.m. WAT. Posting on Thursdays around lunchtime may help your article get more exposure. Many sources advise scheduling the majority of your postings during the early hours of the morning, midday, and evening during the workweek.

Best time to post on TikTok on Friday

Friday’s top posting times on TikTok are five in the morning, one in the afternoon, and three in the evening WAT. Notably, early evening engagement tends to decline, probably as a result of viewers switching to other media, such as streaming, or participating in Friday night activities.

Best Time to Post on Tiktok on Saturday

On Saturdays, the optimal times to publish on TikTok are 11 a.m., 7 p.m., or 8 p.m. WAT.

Weekend viewership on TikTok declines. But if you plan your Saturday postings for late morning and late evening, you can maximize their impact.

Best time to Post on TikTok on Sunday

Sundays are the greatest times to post on TikTok: 7 a.m., 8 a.m., or 4 p.m. WAT.

Plan Sundays’ video content to publish early in order to reach those who go up early for a workout, check their social media accounts before meeting friends for brunch, or simply like scrolling while in bed.

When to Post on Tiktok Globally

Best times to post on TikTok in the US (in ET)

When to post on TikTok in the US is different by each passing day, and here are the best daily times:

  • Monday: 6 a.m., 10 a.m., 10 p.m.
  • Tuesday: 2 a.m., 4 a.m., 9 a.m.
  • Wednesday: 7 a.m., 8 a.m., 11 p.m.
  • Thursday: 9 a.m., 12 a.m., 7 p.m.
  • Friday: 5 a.m., 1 p.m., 3 p.m.
  • Saturday: 11 a.m., 7 p.m., 8 p.m.
  • Sunday: 7 a.m., 8 a.m., 4 p.m.

How Often Should You Post on TikTok?

It’s important to think about how frequently you publish on TikTok after figuring out the best days and times to upload. The frequency of posts affects algorithmic favorability and visibility. On TikTok, it’s recommended to aim for at least one video per day, in contrast to networks like Instagram where three postings a week are advised. Brands aim for maximum interaction by posting one to three times a day.

Searching for Best Time to Post on TikTok For Your Brand

  1. Get to know your audience: You may check your audience’s demographics, including geography, gender, and the times they use the app most frequently, by using TikTok Pro.
  2. Make sure you’re on a “Pro” account: You may check your audience’s demographics, including geography, gender, and the times they use the app most frequently, by using TikTok Pro. You’ll quickly be able to determine how and when your material is engaging when you combine this information with other metrics like watch time and the videos that receive the most likes and comments.

That concludes the matter! You ought to be prepared at this point to try out several strategies to determine when your brand will publish on TikTok in order to grow your fan base, promote interaction, and establish a stronger online presence.

How Often Should I Upload Videos to TikTok

As social media algorithms are always changing, it is impossible to pinpoint the ideal time to publish. On the other hand, frequent uploading is preferable to infrequent uploading if you want people in your audience to see your content.

It’s likely that someone you follow on TikTok who has a large following posts several times a day; most users publish three or more videos daily. However, it actually depends; even if you don’t publish very often, your followers will still watch if they enjoy seeing your postings (that is, if they click).

When are Users Mostly on TikTok

Finding the ideal time to publish on social media can be difficult because of the frequent changes in algorithms. To guarantee awareness among your audience, it’s often more advantageous to submit information regularly than infrequently. A lot of popular TikTok creators publish content several times a day.

When to post on tiktok
When to post on Tiktok

However, publishing frequency isn’t the only thing to consider; if your followers appreciate your content, they might still interact with less frequent postings. There will always be someone seeing your posts, regardless of when you make them.

Posting during peak hours can help you reach the largest possible audience. For example, a video posted in the morning might be interesting to people just starting their day, whereas a post made late at night might be interesting to people coming home from social events or work.

Why is TikTok a Great Marketing Tool?

TikTok has more than 400 million users, and businesses are realizing more and more that it’s a powerful marketing tool. But a lot of people don’t realize how different its audience is from other platforms. Knowing when and how long to make your movies is essential to connecting with TikTok’s user base.

The best time to engage is usually two hours after work or school, from 8 to 10 pm EST. Instead of obsessing about a particular time, modify your posting schedule in response to periods of increased interaction. If some hours are routinely better than others, you might want to think about opening many accounts in order to more effectively target peak hours.

When to Post on TikTok by Expert

As we’ve been saying all along, every region has their own specific time to post on tiktok. This is all due to their different time zones. Now, we’ll be taking a look at when to post on TikTok according to experts. These experts have done their own various research and they’ve been able to come up with the what the best time is.

Study on Influencer Marketing Hub TikTok

Influencer Marketing Hub determined the best times to publish by examining over 100,000 TikTok postings. What they found out is as follows (all times are Eastern Time):

  • Sunday: 1 a.m., 2 a.m., 1 p.m., 2 p.m., 10 p.m.
  • Monday: 12 p.m., 4 p.m.
  • Tuesday: 4 a.m., 8 a.m., 10 a.m., 3 p.m.
  • Wednesday: 1 p.m., 2 p.m.
  • Thursday: 5 a.m., 3 p.m., 6 p.m.
  • Friday: 1 a.m., 11 a.m., 7 p.m., 9 p.m.
  • Saturday: 5 p.m.

Study on SocialPilot TikTok

After examining seven million TikTok posts from over 50,000 accounts linked to SocialPilot, the team found that the most popular material was often shared at these times (ET):

  • Monday: 6:00 a.m.
  • Tuesday: two in the morning.
  • Wednesday: 7:00 a.m.
  • Thursday: 9:00 a.m.
  • Friday: five in the morning.
  • 11 a.m. on Saturday.
  • Sunday: 7:00 a.m.

Study on Buffer TikTok

After going through over a million TikTok videos uploaded via their platform, the Buffer team discovered that the following hours saw the most hourly reach:

  • Monday: 2:00 p.m.
  • Tuesday: ten in the morning.
  • Wednesday: 4:00 p.m.
  • Thursday: 4 p.m.
  • Friday: ten in the morning.
  • Saturday: 8:00 a.m.
  • Sunday: ten in the morning.
  • According to the survey, Tuesdays are the days with the greatest reach for TikTok videos, while Saturdays had the lowest reach.

How to Determine when your Target Audience will Respond Best to your Posts on TikTok

If you’re really keen on finding out the best times to post on your tiktok account, to get across to your audience. Then you definitely need to do an analyze your data carefully on tiktok. If you’re just starting your content creation journey, the general posting schedule will work just fine for you.

But if you’ve already established your self on tiktok, then you can use personalized analytics. This will give you an insight on when to post for you to get to your target audience.

Here are a few steps to follow:

1. Make an account on TikTok Business (formerly TikTok Pro):

First, make sure you have an existing TikTok Business account on the app. It’s simple and easy to switch between your personal and business accounts. Go to Manage Account, then Settings and Privacy, and choose Switch to Business Account. You now have access to analytics and other features as a result.

2. Launch the analytics dashboard on TikTok:

When to post on tiktok
The analytics dashboard of when to post on tiktok

It’s crucial to examine your TikTok analytics after that. To get to them, hit the menu symbol in the upper right corner of your profile screen. From there, choose Creator Tools, then Analytics. By doing this, you may access the TikTok analytics dashboard under your Business account, which offers insightful data about your audience and account.

3. Look for the activity of your followers:

You should glance at the Followers tab at the top of TikTok to determine the ideal time to publish. You can then navigate down to see a pane labeled “Follower activity.”

4. Verify the activity on certain TikTok postings:

The best time to get views, comments, and likes is when your followers are most active. Open your analytics dashboard and navigate to the Content tab for more in-depth information about follower engagement.

This is where you may get detailed information about specific posts from the last seven days, such as:

  • Playtime overall
  • Average duration of viewing
  • Reach measurements
  • Source of discovery (profile or For You page)

This tab also shows the timestamps associated with your video uploads. You can find the best times to post on TikTok to maximize views and interaction by combining follower statistics with account data.

How to increase engagement with your TikTok videos

Looking for the best time to post on TikTok for your brand is only useful if your content gets you viewers. To suceed on sites like TikTok needs more than just timing. It all comes down to producing high-quality content that benefits your target audience and fits within well-set goals.

These are some if the ways you can optimize hour TikTok content to get you more engagement that you need:

i. Follow TikTok trends

Keeping up with the latest trends on TikTok is also essential to optimizing interaction. The best times for you to publish can depend on how closely you follow or ignore TikTok trends.

ii. Observing the trends on TikTok

Regular TikTok usage is necessary to stay current with the newest trends on the platform. Participate in the TikTok community by:

  • Keeping up with creators: TikTok creators frequently start and propagate trends. Keeping up with them provides early warning of emerging trends.
  • Making use of the Discover tab Trending hashtags and sounds are displayed on the Discover tab, providing an overview of the latest TikTok trends.
  • Interacting with your audience: Observe the patterns of behavior that your audience follows. This might provide you with suggestions for pertinent content that your audience will find interesting.

iii. TikTok video duration optimization

The duration of your films has a big impact on how active users are on TikTok. Videos on TikTok can currently last up to three minutes, but how long should a video be to maximize engagement? Based on data, there are two primary tactics. One is to make sure your videos are no more than ten seconds. Between March and August of 2023, the engagement rate for these brief videos was 6.09%.

Longer videos—more than 54 seconds—seem to be the best option for achieving the largest level of interaction, nevertheless. In the same period, the engagement rate for posts this length was 6.7%.

iv. Adjust video length based on Audience

The ideal video duration may vary based on who views your content, even though generally speaking, following guidelines can be helpful. It’s critical to review your analytics and experiment with various video lengths in order to determine what is most effective for your primary audience.

How to Earn Money on Tiktok with your Content

The content creation world today has become one such that people are making a lot of money from it. It is not just a side money, it is money that’s enough for a major source of income. We’ll be giving a 6 ways by which you can make money from TikTok below l:

1. Run Tiktok Ads

TikTok is a wonderful platform for marketers targeting Gen Z, as it is used by over 67% of individuals aged 18-19 and 56% of those aged 20-29. TikTok gives you a simple advertising methods to connect with millions of users.

Although ad formats is different by region, you may go for consumers according to age, location, and interests with all of them. You can select the forms that work best for your brand. Typical TikTok ad formats consist of:

  • Video ads that play in-feed: These show up on users’ For You Pages based on your targeting parameters.
  • Ads with a brand takeover temporarily fill the screen before switching to an in-feed video ad.
  • Hashtag challenges: They inspire people to produce and distribute content around a certain prompt. They can be found in the section on Discovery.

2. Get a creator to collaborate with

According to the most recent Sprout Social IndexTM, 28% of Millennials and 33% of Gen Z value brand/creator content partnerships. TikTok’s vibrant content creation community gives it a great platform for working with well-known individuals whose followings are quite active.

Because creator-made branded content has 83% greater engagement rates than other forms of advertising, it is crucial to work with the right creators who can position your brand authentically to their audience.

3. Enroll in the Creator Fund and TikTok Creativity Program

TikTok has provided its most well-known creators with a scheme to monetize content since 2020. TikTok revealed in November 2023 that, depending on your geographical location, there would be modifications to how this operates. It began on December 16th, TikTok discontinued the Creator Fund for users in the US, UK, Germany, and France in favor of the Creativity Program.

According to TikTok, the new fund will let producers in these nations to get paid more for longer-than-minute video submissions. Users need to have 100,000 views in the last 30 days and at least 10,000 followers in order to participate. Views and other TikTok interaction measures will also be used to determine earnings.

4. Get donations or Tips

With the introduction of TikTok’s tipping feature, a limited number of creators can now profit from donations and tips. This tool allows fans to express their gratitude to the creators they adore. Watchers can donate virtual gifts and monies to producers via video gifts. A live stream allows certain creators to receive prizes. Gifts are exchangeable for Diamonds, the virtual money of TikTok.

You can exchange your Diamonds for real money once you’ve saved up enough of them.

5. Sponsored Sponsored Content

For smaller campaigns, brands can choose to directly sponsor postings on creators’ profiles. These campaigns are similar to creator collaborations in that businesses pay content artists to feature their products in postings that seem natural and authentic.

You have the option to start a series or sponsor certain posts. If a post becomes popular, you can promote it even more to expand its audience.

6. Make use of Affiliate Marketing

In exchange for a commission, affiliate marketing programs allow businesses and entrepreneurs to market and sell goods or services from another company. You need to drive online sales in order to succeed as an affiliate marketer.

Focus on endorsing goods that your target market finds most appealing. Make engaging videos that showcase affiliate products and explain their benefits and reasons for your endorsement. Think about supporting companies that you personally respect and trust, and provide affiliate links or codes to track purchases that are impacted by your account.

See Also: Best Hashtags for Small Businesses to Reach their Target Audience on Social Media

We are really hopeful that we have been able to give you an insight into when to post on tiktok is all about. Knowing when to post on tiktok, the type of content to post on there and how you can tailor your content to your target audience will help you alot.

If you’re able to master these, then you can proceed to eating to make money off the content you make on tiktok. That has been made very easy there are a number of ways you can start making money off tiktok, all you need to do is to try out any of the ones given in the article l. Don’t delay the content again as the time to start posting that content is now.