Most people make the mistake of confusing a self-employed person with an entrepreneur. And we cannot blame them, because, often seen as one and the same, an entrepreneur and a person who is self-employed may share the similarity of owning a business. Beyond that, though, they begin to stray down vastly different paths. MORE IN …
Equipping the Harvest: Must-Have Tools for Agricultural Producers
Harvesting crops can be a difficult but rewarding job for agricultural producers — and the right tools make all the difference. Whether you are growing fruits, vegetables, or grains, having the right equipment is essential to making your harvest as productive and efficient as possible. Here are some of the must-have tools for agricultural producers. …
The Science of Business Naming: Avoid These Costly Errors & Mistakes
A proper name can make or break a brand in today’s competitive business world, according to research conducted by Interbrand; 81% of consumers agree that its name impacts purchasing decisions. Business naming involves more than mere creativity: phonetics, cultural nuances, legal considerations, and positioning are also factors. We explore the Science of Business Naming, and …