What Does Competitive Analysis for Entrepreneurs Mean? Competitive analysis for entrepreneurs is an integral part of market research that makes it easy and comprehensive. This is because the success of a business often lies in the ability to connect with leads, foresee their needs, and offer solutions that resonate with their preferences. Leveraging market research …
Most people make the mistake of confusing a self-employed person with an entrepreneur. And we cannot blame them, because, often seen as one and the same, an entrepreneur and a person who is self-employed may share the similarity of owning a business. Beyond that, though, they begin to stray down vastly different paths. MORE IN …
A proper name can make or break a brand in today’s competitive business world, according to research conducted by Interbrand; 81% of consumers agree that its name impacts purchasing decisions. Business naming involves more than mere creativity: phonetics, cultural nuances, legal considerations, and positioning are also factors. We explore the Science of Business Naming, and …