The Science of Business Naming: Avoid These Costly Errors & Mistakes

A proper name can make or break a brand in today’s competitive business world, according to research conducted by Interbrand; 81% of consumers agree that its name impacts purchasing decisions. Business naming involves more than mere creativity: phonetics, cultural nuances, legal considerations, and positioning are also factors. We explore the Science of Business Naming, and

Nigerian lady cries out after she nearly got blinded by eyelashes

A Nigerian lady has taken to social media to recount her harrowing experience with eyelash extensions that nearly caused her to lose her vision. She shared a video documenting her ordeal, revealing that shortly after getting the extensions, her eyes started to feel irritated. As time passed, the irritation worsened, and both of her eyes

Baby with DNA from 3 different people born in Britain

A baby has been born using three people’s DNA for the first time in the UK, through a technique called mitochondrial donation treatment. The baby was developed through a process known as mitochondrial donation treatment (MDT). The technique was developed  in Newcastle and laws were introduced to allow the creation of such babies in the