The Science of Business Naming: Avoid These Costly Errors & Mistakes

A proper name can make or break a brand in today’s competitive business world, according to research conducted by Interbrand; 81% of consumers agree that its name impacts purchasing decisions. Business naming involves more than mere creativity: phonetics, cultural nuances, legal considerations, and positioning are also factors. We explore the Science of Business Naming, and …

Nigerian lady cries out after she nearly got blinded by eyelashes

A Nigerian lady has taken to social media to recount her harrowing experience with eyelash extensions that nearly caused her to lose her vision. She shared a video documenting her ordeal, revealing that shortly after getting the extensions, her eyes started to feel irritated. As time passed, the irritation worsened, and both of her eyes …

Baby with DNA from 3 different people born in Britain

A baby has been born using three people’s DNA for the first time in the UK, through a technique called mitochondrial donation treatment. The baby was developed through a process known as mitochondrial donation treatment (MDT). The technique was developed  in Newcastle and laws were introduced to allow the creation of such babies in the …