Brand positioning

Brand Positioning: Build a Strong Identity for your New Business

Remember when you created your social media account and were asked for a display picture? Brand positioning is your display picture on your social media platform. The captivating glimpse spikes the curiosity and interest of any user who comes across it and gives them an identity to tie their account to. The idea is about …

Importance of online advertising to small businesses

Online Advertising for Small Business (2023)

Online advertising for small business has become a phenomenon with high demand in today’s digital market. This is because the online space is wide, and traditional advertising methods alone cannot solve small businesses’ challenges. This article will guide you through the spectacular basics of online advertising for small businesses. We will examine the pertinent role …

Competitive analysis for entrepreneur

Competitive Analysis for Entrepreneurs: A Detailed Guide (2023)

What Does Competitive Analysis for Entrepreneurs Mean? Competitive analysis for entrepreneurs is an integral part of market research that makes it easy and comprehensive. This is because the success of a business often lies in the ability to connect with leads, foresee their needs, and offer solutions that resonate with their preferences. Leveraging market research …

How to Do Market Research for Startups

How to Do Market Research for Startups (2023)

Conducting market research for startups can be extremely challenging and fascinating for a marketer. This extensive process requires immense attention to detail and willingness to put in the work for adequate results. Market research is the comprehensive study and systematic process of gathering vital information and insights from the broader market. It focuses on understanding …

How to Generate Leads for Business Using Advertising

How to Generate Leads for Business Using Advertising (2023)

In the dynamic business landscape of the 21st century, all business owners should know how to generate leads for business using advertising. Just dey play o! Lead generation is no longer a desire. It is now a necessity for businesses of all sizes. Start thanking your stars for visiting the right place today because this …